In late , the pro wrestler Dustin Runnels was fed up with his employer, World Championship Wrestling. The ratings for its flagship program, WCW Monday Nitro , consistently sagged behind that of its competition, WWE, and in under two years, WWE would acquire the failing enterprise and absorb many of its superstars. But before then, WCW pulled out nearly every ploy in an attempt to reinvigorate itself to viewers — like letting Runnels trash the company on live television. Clad in a long, leather trench coat and white face paint, Runnels entered the ring on Nitro to debut a new persona named "Seven," but he quickly broke character to skewer his bosses. He bemoaned the lack of support from WCW's talent heads.

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For Oliver Tree, having a hand in every aspect of his career is vital. He enjoys wearing the many hats required to maintain a successful career as a recording artist and budding filmmaker. Behind the work is a creator who is not only extremely self-aware of his comedic persona and role as an entertainer, but a man who has built his career on entertaining himself first. Is that true? I was actually shooting some promotional pieces for the album and had built prosthetics out of this play doh material. We had the camera, the story cam gear, and were at a location that had incredible train tracks outside. It was purely spur of the moment and I just kept doing it until it became what you see in the final video. The sirens at the end of the video — were those added or were they real?
Oliver Tree’s tracks
Oliver Tree's "Hurt" cracked the Top 5 at radio earlier this year. And the boyfriend absolutely loved it to an obsessive level. I was sitting there watching them argue and I was dying: This is incredible. But Tree is also succeeding when judged by more conventional benchmarks.
Oliver Tree Nickell is an American singer-songwriter, producer, rapper, comedian, and filmmaker from Santa Cruz, California. Tree grew up in Santa Cruz and has taken "piano lessons at three years old, songwriting the next year, an album written by age six". He has performed shows opening for acts such as Tyler, the Creator ; Nero , and Frank Ocean , and has released music under his pseudonym, Tree. At the age of 17, he had already made presentations for performances such as Skrillex and Zeds Dead , and began releasing his music with his middle name, Tree. Oliver launched his solo recording career as "Tree" in