Alister Haigh is involved in an industry that's serious about sweetness. As the Chief Executive and Joint Managing Director of Haigh's Chocolates, Alister has a wealth of experience when it comes to creating, promoting and distributing one of the nation's favourite treats. The Haigh's offering is positioned at the upper end of the market, with a sumptuous selection of loose chocolates, blocks and pastilles on offer to eager punters. Whether it's the gentle kick of a salted caramel or the subtle creaminess of milk almond vanilla nougat, the choice of flavours is as extensive as Alister's own knowledge about the industry. The company has expanded since is started in , with 14 outlets across three capital cities. While the business began its sweet exploits in Adelaide, there are now stores brimming with the tastebud-tickling offerings in Melbourne and Sydney, too. As a fourth-generation family-owned chocolate business originating in Adelaide, Haigh's is no stranger to the ins and outs of chocolate world. Alister explains that his father, John Haigh, made a conscious decision to steer clear of supermarket-based distribution in the s. As with any company, being aware of existing and future challenges is a must.
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